SEO success story no. 1 - Ottawa Car Accident Lawyer
Just wanted to share a recent SEO success experiment and the nitty gritty right away....
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Yes, it was done in a 7 month time frame
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Yes, it cost $100 (hosting) - we absorbed the cost since it was a new approach and de-risked client
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Yes, it took 10 hours all in (dev + content pop)
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Yes, less than 25 pages were needed
- Yes, it was done without factoring in GMB
We aimed to position www.ottawainjurylawyer.co for "ottawa car accident lawyer", initial target was top 5, amazing was top 3 and the site now sits ...... #1. Now that I typed this out, it'll probably tank! lol
Observations which I am willing to share - use as you want:
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the website design isn't as relevant as we initially thought
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clarity is much more relevant than we thought
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much less content is needed to start seeing results than we thought
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SEO updates don't need to happen as often as we thought
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results fall off a cliff (pretty much) if outside the top 10 - duh!
- results still pretty much irrelevant outside the top 5 - yikes!
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did we use AI for content gen? No, but we did use AI for refinement
I see so many marketing agencies pushing the same game plan (Wordpress and post a blog once a day/week/etc) and it is just a waste of money for the client - when you can be agile and still see results.